Luxury Watch Works strives to provide top quality servicing for timepieces, a process that required authorised professionals. The intricacy involved is often underestimated even by watch enthusiasts. Hence a strong brand film that conveys the detailing and skill involved was needed.

The film concept was presented using several stock clips from the internet and simply edited to visualise the flow. The planning of the shots was key to the success of this project with each 8 to 10 second shot requiring careful lighting.

Over 2 days we covered the elaborate methods that a luxury brand watch undergoes during servicing. Most of the shots required a separate dark room with artificial lighting. The post-production was a challenge with several rounds of colour grading and fine corrections to show the sparkling timepiece at the end of the film.

What you see is the first luxury watch service film in India.