Brand Identity For Mumbai’s New Waterfront
Client: Bayview
Services: Brand Identity Design, Social Media, Video Production
Brief: Overcome the perception of Mumbai’s eastern waterfront being only an industrial zone, while creating a brand for a new sprawling lawn and hospitality venue called Bayview
The eastern coast of Mumbai has long been home to industries and a bustling port. For the first time, a one of a kind venue was designed with expansive lawns at the water’s edge.
Our first task was to develop names for the restaurants for potential F&B ventures of the brand at the venue. This was followed by an extensive exercise to design the brand style, positioning and communication.
The iconic lighthouse serves as the primary attraction which was incorporated in the logo. A strong typeface was chosen to emphasize the new brand name
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