Digitizing An Automobile Dealer’s Sales Process

Client: Hallmark Honda

Services: Digital Ads/Performance Marketing

Brief: Revamp the legacy sales process of Hallmark Honda by introducing a Google Ad campaign that drove higher website traffic and eventually sales for the business, beating competition and establishing brand trust

A complete revamp of the landing page was done for Honda and Royal Enfield at booking.hallmarkhonda.co.in and hallmarkroyalenfield.co.in, keeping in mind page speed, brand identity and a modern design approach.

Search campaigns were started in the month of July 2019 and more than 50 bookings were achieved in the first two months for Honda and about 50+ enquiries for Royal Enfield within a month of going live.

Campaign optimisation of 80% was achieved despite minuscule budgets beating competitors like Arya, Viva etc. for a first page position on search.