Setup the digital presence of the products from scratch, bringing awareness and recognition of the brand online through social media content, responsive website, online campaigns and strong emotional communication especially around festivals.

Engaged the dealer network through a series of online-offline interactions, contests and lucky draws to push the sales on ground and to ensure that we effectively tap their network.

Re-designed some of the best known legacy products in the Emperor cards lineup including Godfather and launched brand new titles like Theka, Freedom, Glory etc.