Creating e-commerce assets (A+ content) for Simple Skincare on Amazon, Myntra, Big Basket, Flipkart & Nykaa has been an exciting project for our team. Especially given the scale of the project which lasted several months. We researched the workings of the e-commerce creatives, formats & guidelines set by the e-commerce platforms. The aim was to put forth the formulations of the products cleanly and concisely with more visuals and less text. This was achieved by using a mix of high-quality images and graphics.

We designed over 165 creatives for 15 different SKUs for Simple which were used for the product pages on various e-commerce platforms.

Apart from this, we also designed social media creatives for 3 other prominent brands in the HUL brand basket. The brief required designing of creatives with unique content and relevant current trends for Ponds, Tresemme & Knorr that also aligned with the each brand’s visual identity respectively. Using a blend of visual and textual elements creatives for social media were designed that could resonate with the audience and increase engagement.