Is Advertising dead or transforming?

Is Advertising dead or transforming?

Today, the journey of the advertising sector has arrived at a milestone called ‘the digital age’. If content is serving as the engine, the internet has become the new oil, as both these elements are working in tandem, to help the advertising sector gain more mileage. Traditions are a favourite aspect of our lives, and we always prefer adding our…

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Marketing and the Pandemic

Marketing and the Pandemic

Pandemic, reduce the spends, stop the burn, conservative, unprecedented. If you are working any kind of advertising space, these are the words you would be oh so familiar with. Things are not as we know them outside, so how could they be routine on digital. Far from it. Brands in the past have used digital as a key ingredient in…

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Transformation of Advertising Agencies!

Transformation of Advertising Agencies!

A glass of scotch, an ink pen, and notepads, a room filled with smoke and a guy in the suit are some images that come to mind when you think about Advertising industry back in the ’90s. As an industry, advertising has evolved with trends, society, political situations and the way consumer adopted innovative approaches to consume the data, services. The mediums and the way we advertise and market products have changed significantly. Therefore, when we talk about the future of advertising agencies, we must see what’s changed in all these years and what remained the same. What’s changed? A decade ago the key focus was to please and target the Rich and privileged…

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Is Everybody An Influencer Today?

Is Everybody An Influencer Today?

With the advent of digital and the way social media has evolved to become an inseparable part of our lives, every individual today has a voice. There was a time when putting your point across to a million other people and making yourself heard was rather impossible beyond a certain radius, using only traditional mediums of marketing and promotions. As…

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