Is Advertising dead or transforming?

Is Advertising dead or transforming?

Today, the journey of the advertising sector has arrived at a milestone called ‘the digital age’. If content is serving as the engine, the internet has become the new oil, as both these elements are working in tandem, to help the advertising sector gain more mileage. Traditions are a favourite aspect of our lives, and we always prefer adding our…

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Marketing and the Pandemic

Marketing and the Pandemic

Pandemic, reduce the spends, stop the burn, conservative, unprecedented. If you are working any kind of advertising space, these are the words you would be oh so familiar with. Things are not as we know them outside, so how could they be routine on digital. Far from it. Brands in the past have used digital as a key ingredient in…

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