Putting an Offline Business on the Digital Map

Bringing the entire catalog of Emperor Cards by TM Printers into the digital realm has been an exhilarating journey, marked by innovation and strategic engagement. Our mission was to not only establish a robust online presence but also to captivate the Gen-Z audience while designing new and exciting products. We began by designing a responsive and visually appealing website that showcased the diverse range of Emperor Cards, making them accessible to a broader audience. High-quality photography was employed for Amazon and JustDial listings, ensuring the products stood out in online marketplaces. To amplify brand awareness, we utilized live streaming and dynamic social media marketing, crafting compelling content that resonated emotionally, particularly during festival seasons.

Our strategy extended beyond the digital sphere, incorporating offline events to create a holistic brand experience. We engaged the dealer network through a series of interactive online-offline activities, including contests and lucky draws, effectively driving ground-level sales and leveraging their extensive reach. This approach ensured that the brand maintained a strong presence both online and offline, fostering a sense of community and excitement around Emperor Cards.

In addition to promoting existing products, we re-designed some of the iconic legacy items in the Emperor Cards lineup, such as the renowned Godfather, infusing them with a fresh, modern appeal. Simultaneously, we launched new titles like Theka, Freedom, and Glory, expanding the product range and appealing to contemporary tastes. This blend of honoring tradition and embracing innovation has positioned Emperor Cards as a beloved and forward-thinking brand, successfully bridging the gap between legacy and modernity.