Ever since the gigantic wave of social media hit us, we can barely imagine ourselves without it. Whether you got to connect to a long lost friend, attend a happening event or simply drown in the world of memes – social media would always be your go-to place.
And no matter how much the world criticises it, I strongly believe that Social Media has provided us with a number boons & one of them is an acceleration in business.
In the year 2004, when Facebook was launched it was merely one of the modes of communication. Similarly, as Instagram launched itself in 2010, it was just an ‘only images’ platform which facilitated communication & gave us content to read & watch. But, back then little did we realise how these applications would become a marketplace.
Today, if you dig a little deeper in Instagram you would find hundreds of small & medium brands selling homemade soaps, organic beauty products, customised stationary items, quirky t-shirts – without any website. A simple (dm) direct message is enough to place an order. Earlier, even post digitalisation it was in a way mandatory for sized businesses to design a functional website however, today we are at the point where the business owners have cracked a way out of it.
Platforms like Instagram & Facebook are heavily used to showcase products such as jewellery, shoes, bags, handmade gifts & corporate gifts. Any new customer who is willing to know more about the product slides into the DM seals the deal by giving shipping address & payment and voila! the order is placed. At times, the seller also creates a WhatsApp group to keep the costumers informed about newly launched connections.
The dynamics of social media platforms are uncovering. You can literally place orders, read customer reviews, chat with the seller or express the grievances right there on the account. Moreover, it has become less tedious for a small or medium scaled business owner to start selling things online. He or she no longer has to list the products on e-commerce sites nor is it mandatory to maintain a website.
When digitalisation cropped in, demand for building a website grew too but, thanks to the self-sustainability of social media platforms a lot of small businesses are managing to grow on their own. The connection between the residents of social media platforms is so close knitted that it has helped the vendors not just to set the shop but also run it successfully.