Content Creation & The Struggle of Being Relevant

The world is changing. We are being forced to change with it and adapt new lifestyle and learn to live with the new set rules. However, this also alters our perspective about how we perceive things and react to certain situations. Precisely how advertising and marketing have come to play a key role.

When we say this, it is also important for us to understand, what and how to say it. With abundant information available on online platforms, it has now become important for a marketer to deliver the most compelling and engaging content. But then it begs the question about staying relevant and keep up with audience’s attention, trying to understand if or not they are getting bombarded with several other thoughts?

Before we talk about the brand, it is imperative to create an identity or personality of a product, which most importantly tell a story. As a brand, one should tell a story that highlights the experience which product will deliver instead of directly talking about the product, and rest assured, sales will follow.

Listen to the Audience

Before planning any campaign or strategy, it is important to know the topics the audience interested in. Spend enough time in research and collecting data. Conduct polls and surveys with your existing followers/customers, look out for the conversations that they are part of, review the topics they are interested in. By doing this, one will be able to plan content and strategy that will capture the audience attention and create conversations about the brand.

Stay Updated with Market Trends
What worked a year ago, a month ago or maybe a week ago, may not work today. Knowing the current trends will help one go far in terms of making a long-lasting impact and staying ahead in the market. Stay updated with the changes in technology, information platforms, new content formats and alight the content strategies with it.

Provide Solutions

Understand the problems and the difficulties of the audience. Instead of talking about the problems, come up with the easy solution that can implemented or at least tried. Understand that customers are the biggest promoters. Give what is wanted and one would come back for more.

Use Right Mediums

You may have solid and premium content but if it doesn’t cater to the target audience, it will be useless. The success of effective content lies with effective distribution strategy. Use the right medium to create the conversations, adapt the language one is comfortable with, and use the right targeting options.


Let the content resonate with the audience. In order to stay relevant, one must deliver content that aligns with the needs of audiences’. Track conversations, stay updated with new trends and do not fear to experiment with the message.

1 Comment

  • Candice
    Posted August 3, 2020 7:38 pm 0Likes

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